7 Factors That Influence User Experience
Great digital experiences are no longer a luxury—they're a competitive requirement. When designing a website or application, UX design services and graphic design services form the core of a user-centered journey. But what makes an experience memorable? Let's take it a little deeper and examine the seven factors that shape the user experience: Useful, Usable, Findable, Credible, Desirable, Accessible, and Valuable.
1. Useful
First and foremost, for any design to succeed, it has to solve a problem or fulfil a need. UX design services thus revolve around making a product that can be useful practically. It may ease the management of workflows or create a novel new feature; the usability of your product is a critical success factor.
Are there features that make the product more usable without cluttering the interface?
Example: An online store that enables virtual try-on provides the customer with actual utility.
2. Usable
If a product is not usable, it can't work. It all comes down to making intuitive interfaces easy to use. Graphic design services usually work hand-in-glove with UX teams developing functional interfaces with a decent aesthetic appeal.
Usability Principles:
Simplify navigation paths
Legible typography and sufficient contrast of colors
Feedback for the interactions of users, e.g., tell the user the page is still loading or there was an error
3. Findable
Your wonder product won't do as well if the user has no idea what they're looking for. Navigation, search interface, and information architecture constitute this factor.
To Improve Findability:
Menu structures and labelling should be clear
Breadcrumbs and filters should help in navigation
On-site search should be optimized with auto-suggestions
Example: A well-designed blog categorises content logically, making it easy for users to find relevant articles.
4. Credible
Trustworthiness inspires trust. Customers tend to participate more with and share the more professional and trustworthy products. This way, by applying UX design services and graphic design services, your product appears reliable but also truly meets customers' expectations.
Steps for Establishing Credibility:
Use testimonials, case studies, or both for social proof
Implement strong branding and professional design
Lower the mistakes and downtime
5. Desire
Desirability is the emotional bonding of a product with users. Visual elements, which include images, typography, and animations—graphic design services—help in this direction.
Improving Desirability:
Use engaging visuals and interactive elements
Design with aesthetics aligned with your brand's tone
Include micro-interactions that delight your users
6. Accessible
Accessibility means that your product will be accessible to all users, irrespective of whether they have disabilities or other impairments. It forms part of the UX design services that can attest to a commitment to equality and human rights.
Steps towards accessibility:
Follow Web Content Accessibility Guidelines (WCAG)
Keyboard navigation with screen reader support.
Use alt text for images and ensure adequate color contrast
7. Valuable
The value lies at the core of every beautiful user experience. A product has to provide more value over its cost time money or effort. This in turn ties all other factors that make a product something users fall in love with and do not stop recommending.
Adding Value
Focus on features a user needs and appreciates,
Ensure regular updates based on user feedback
Ensure great customer service
The Take Away
Well-thought-out decisions regarding these seven factors end up in a phenomenal user experience. Whether it is to create a website, app, or service, through utilising UX design services and graphic design services, your design is functional and delightful as well as accessible.
References & Where to Learn More
1. Nielsen Norman Group: UX Design Principles
2. World Wide Web Consortium (W3C): Accessibility Guidelines
3. Smashing Magazine: Designing for Usability
4. Interaction Design Foundation
With all this, you can now develop and deliver outlier user experiences in a digital crowd. What are you doing today to make the user experience of your product even better? Let me know in the comments!